Leland
Senior Director of Franchise Development @Front Street Equity Partners
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WORK HISTORY
Senior Director of Franchise Development @Front Street Equity Partners
Current brand: goGLOWKey Responsibilities:• Primary brand director for rapidly growing emerging sunless tanning & skincare concept• Guide candidates through in-depth discovery process including initial qualifying information, unit economics analysis, FDD review, and in-person Confirmation Day with brand team • Collaborate with key leaders to identify high-growth territories and execute data-driven development strategies • Maintain and cultivate broker & consultant relationships to develop quality candidate referrals and promote brand reputation• Work cross-departmentally with operations, legal, finance, marketing & training teams to ensure sales process aligns with company objectivesWho We Are:Front Street Equity Partners is the first and only pure play strategic advisory & private equity investment firm solely dedicated to exponentially growing enterprise value in a compressed timeframe in the franchise industry.Our team possesses a universal, first-hand insider perspective from all points of view within franchising: single unit franchising, multi-unit franchising, franchisor, vendor, supplier, third party outsourcing, area representation, development/launch of startup brands, scaling emerging brands, and reinventing mature brands. As active investors and advisors, the founders of FSEP have partnered with companies across 20+ industry categories. Our foundation is supported by our extensive knowledge base and deeply rooted relationships across a broad range of categories within the community of leading vendors, suppliers and 3rd party outsource providers. This approach allows us to systematically engage with our portfolio companies to strategically scale brands in a calculated and meaningful way.
EDUCATION
Colorado Christian University
Bachelor of Science - BS
ABOUT LELAND
An an experienced professional with a proven record in sales, strategic growth, and operational excellence, I thrive in environments where I can drive expansion, enhance processes, and promote ongoing development. My expertise spans managing full-cycle sales, from lead generation and candidate qualification to securing agreements and supporting ongoing success.• Sales Leadership: Skilled in developing and executing sales strategies to attract qualified candidates, grow brand awareness, and expand brands & products across new markets.• Relationship Building: Strong focus on cultivating broker, consultant, and other stakeholder relationships to ensure continued sales growth and network expansion.• Operational & Sales Process Optimization: Partnering cross-functionally with teams including marketing, operations, training, legal, and finance to streamline sales processes. • Sales Training & Development: Expertise in training and empowering teams to drive consistent sales performance, from onboarding to ongoing education and support.• Brand Representation: Represent brands at conferences, networking events, and through direct interactions with candidates to enhance visibility and increase sales pipeline growth.I am passionate about driving business growth through strategic sales and market expansion, with a focus on optimizing sales processes, building strong relationships, and delivering results that maximize revenue and brand success. Let\'s connect!
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