Ngoc-Tri Tran
Brand Marketing Manager @U.S. Bank
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WORK HISTORY
Brand Marketing Manager @U.S. Bank
Minneapolis, MN, US
Within this role, I help manage the U.S. Brand internally and externally through our employees working towards building our employees as brand ambassadors. There are two major components within my role: Social Media and Internal Brand management. One of my main roles mainly consists of managing our employee advocacy program. Our legacy program sunset, so I managed the project of building and implementing an entire new platform to use at the company. Since launch, I have been an admin for the program which includes managing the platform content strategy, leading our content curators, compiling and analyzing metrics to maintain engagement as well as strengthen our program, and collaborating with stakeholders to continually enhance the platform. All for the platform to build our employees as thought leaders/experts within their field and amplify our brand storytelling through social media sharing. Utilizing my background in social media, I also develop enterprise trainings (presented on multiple events and to variety of business lines partners) and creating branded resources (Filters, GIFs, templates) to help employees engage on social media in alignment with our enterprise guidance.The other major component of my role is managing our brand identity internally by overseeing the usage U.S. Bank company brand assets with our third party partners and celebratory ads. Being a brand steward throughout our enterprise internally by managing our internal naming process, project managing on multiple various enterprise initiatives and advising on multiple creative projects whether it be designing merchandise, sites, guides, processes, and resources.NOTE: The recognition team having been a part of the brand team as well, I have been able to provide insights on how we recognize and celebrate our employees. Big campaigns and events that the team manages are Employee Appreciation Week, our recognition system, and our annual top performers awards program, Legends of Possible.
EDUCATION
Prior Lake High School
High School
Augsburg University
Bachelor’s Degree, Double Major: Marketing/Marketing Management and Communications Studies
ABOUT NGOC-TRI TRAN
I am passionate about how brands tell the stories of different people from all cultures and backgrounds. Using this passion in my job to work towards better representation and telling important stories that normally go untold. An optimistic, hard-working young professional and first-generation American who\'s passionate about the stories I\'m a part of telling.I\'m a graduate from Augsburg University with a Communications Studies and Marketing degree. Currently working as a Employer Brand Marketing Manager at U.S. Bank - helping manage the U.S. Brand internally and externally through our employees working towards building our employees as brand ambassadors. I also utilize social media platforms in my role through incorporating them within different campaigns and engaging with consumers through various platforms.While I am not working, I enjoy performing whether it be through singing or acting in plays/musicals. I am also a huge television and movie consumer. My preferred pronouns are he/him/his.
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