Nicole Gilmour
Senior Marketing Executive @Optical Express
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WORK HISTORY
Senior Marketing Executive @Optical Express
I lead email and SMS marketing at Optical Express, delivering targeted, data-driven campaigns that drive lead generation and support wider commercial objectives. Alongside this, I oversee SEO-optimised content, internal communications, and work in partnership with an external PR agency to enhance brand visibility across both digital and offline channels.My role spans both B2C and B2B marketing, including ownership of email strategy, point-of-sale activity, and events. I also support the development and positioning of Optical Express’ partner brand, ACES, ensuring a consistent and aligned approach to messaging and execution.Working cross-functionally with clinic and retail teams, I help shape and deliver local marketing initiatives, as well as leading the coordination of key tradeshows and events. I maintain a strong focus on brand consistency and customer experience across all touchpoints.I regularly contribute to senior leadership discussions, providing marketing insight, performance analysis, and strategic input to support business growth.
EDUCATION
University of Strathclyde
BA hons, International Business with Marketing
Auckland University of Technology
Exchange Semester for International Business
SKILLS
ABOUT NICOLE GILMOUR
Experienced Marketing Executive with demonstrable history across various different industries and roles.
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