Rach D.

WORK HISTORY

EDUCATION

ABOUT RACH D.

Corporate Communication | SEO | SEM & Analytics |Lead Marketing | Media and Public Relations | Public Relations Strategy | Product Positioning and Branding | Advertisement & Sales Promotion Accomplished professional with extensive experience developing and executing digital initiatives that acquire, grow and retain customer base as well as increase traffic and conversions on the site. Demonstrated strengths in overseeing the development and delivery of fully integrated marketing and communication strategies for the business. Able to strategize and steer organisation’s marketing and CSR campaigns.Adept at planning and implementing effective sales, marketing, and product development programmes/initiatives targeted toward existing and new markets. Deft at creating action plans and support materials for chapters in the areas of marketing communication and public relations.Areas of Expertise:• Pre-Launch and Launch Campaign• Corporate Digital Marketing• Website Development and Optimisation• PR and Media Management• Copywriting and Website Development• Customer Research and Demographic• Social Media Planning and Strategy• Brand Awareness and Recognition• Team Leadership and Coaching• Staff Training and Development