Nancy Gonzalez

Manager, Platform Optimization, Latin Regional Office @Sony Music Entertainment

Miami, FL, US
EMAILS
n••••••••@sonymusic.com
MOBILE NUMBERS
+17•••••••07

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WORK HISTORY

Aug 2023 — Present

Manager, Platform Optimization, Latin Regional Office @Sony Music Entertainment

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Miami, FL, US

Expand understanding of the optimization opportunities available across priority DSPs by collaborating with Sony local and global teams. • Work with the local teams to discover and develop innovative and effective optimization strategies by testing and understanding how to maximize reach, engagement and music consumption. • Work closely with Sales and digital marketing teams to provide recommendations and support for regional artist initiatives based on best practices. • Provide insight and learnings to all relevant stakeholders, helping foster an increased awareness of best and worst practices. • Coordinate digital initiatives with all internal departments to maximize utilization of all available tools.• Work with Ops/GDB to understand optimization opportunities for new and emerging devices. • Track results, develop insights and actionable learnings for regional optimization initiatives.• Spot digital trends, understand new technologies and social media behavior and align these with business objectives to create new and innovative opportunities and solutions.

EDUCATION

2006 — 2009

CEVAC | GERMAN VENEZUELAN TRAINING CENTER

Administration

2007 — 2011

Instituto Universitario de Tecnologia Venezuela

Senior University Technician

SKILLS

Administración Y Dirección De EmpresasRelaciones PúblicasSocial Media MarketingMicrosoft ExcelStrategic PlanningInglésChange ManagementComunicación Verbal, Emprendimiento, Innovación, Eventos, PromocionesAnalyticsPublic RelationsBusiness StrategyMarketingGestión De ProyectosComunicaciones De MarketingLiderazgoEspañolVendor ManagementStrategyPlanificación EstratégicaCambio OrganizacionalInvestigación De MercadosMercadotecnia En Medios SocialesManagementBrand ManagementMarketing StrategySpanishNegociaciónAlianzas EstrategicasBusiness PlanningMarket ResearchProject ManagementEnglishEstrategia EmpresarialEstrategia De MercadotecniaMercadotecniaEstrategiaRedes SocialesPublicidadEmprendimiento, Innovacion, Eventos, Promociones, Lanzamientos, Etc.Advertising

ABOUT NANCY GONZALEZ

In constant learning, I am passionate about technology and creativity, with more than 15…

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