Nelissa Okamoto
Vice President of Marketing & Communications @Fidelity Building Services Group
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WORK HISTORY
Vice President of Marketing & Communications @Fidelity Building Services Group
Hunt Valley, MD, US
Fidelity Building Services Group (Fidelity) is one of the nation’s leading providers of HVAC/Mechanical Services, Building Automation, and Energy Solutions. Our best-in-class product and service offerings include HVAC/Mechanical, Energy & Sustainability, Building Automation & Integration, and Emergency Power for Commercial/Industrial, Mission-Critical, Government, Education, and Healthcare markets. We have over 2,800 Team Members, more than 70 locations serving 30 states, and over 75 years of excellence delivering Proactive, World-Class Service. • Oversee all marketing efforts & brand management as they relate to each of Fidelity Building Services Group\'s portfolio companies • Work directly with the Executive Leadership team to strategize, develop, & execute key initiatives for the organization• Manage cross-functional marketing team & collaborate with various teams within the organization including Business Development, Operations, Human Resources, Fleet Services, Safety, I.T, & more• Design compelling sales enablement tools for lead generation, including flyers, brochures, presentations, case studies, maintenance agreements, contracts, forms, & more• Responsible for establishing brand presence in the industry• Develop corporate messaging to assist in new business acquisitions• Assist in the onboarding & integration of newly acquired companies• Manage the design & content for various platforms, including social media, website, press releases, case studies, print & digital advertising, etc.• Create, maintain, & manage digital marketing assets (logos, images, headshots, bios, brand guidelines, graphics, videos, etc.)• Design, curate content, & execute company communications, both internal & external• Plan, coordinate, & attend special events, including conferences, webinars, trade shows, sponsorship events, trainings, & more
EDUCATION
St. Vincent Pallotti High School
High School, Honors
University of Maryland
BS, Marketing
ABOUT NELISSA OKAMOTO
Nelissa Okamoto graduated from the University of Maryland in College Park with a BS degree in Marketing in She has 25+ years of marketing, special events, promotions, and sales experience. She has worked within several industries including: retail property management marketing, broadcast media, urban marketing, meeting and event services, and the non-profit sector. After several successful marketing and sales roles in radio, non-profit, property management, and meetings & events, Okamoto started her next role as Director of Marketing & Communications at Fidelity Building Services Group, a leader in HVAC/Mechanical Services, Building Automation & Controls, Emergency Power Generators, and related services. Most recently, she has been promoted to Vice President of Marketing & Communications, continuing to elevate Fidelity’s brand and presence in the industry.Okamoto oversees all marketing efforts as they relate to each of Fidelity\'s portfolio companies. Working closely with the Fidelity leadership team to develop comprehensive marketing initiatives, Okamoto is responsible for establishing brand presence, leading and supporting integrated marketing and communication plans, developing corporate messaging to assist in new business acquisitions, overseeing all social/digital marketing outreach, and linking business development to corporate goals through marketing efforts.
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