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Neky Romero
VP of Commerce Media @Digitas North America
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WORK HISTORY
VP of Commerce Media @Digitas North America
New York, NY, US
EDUCATION
Art And Design High School
Art Regents, Art/Art Studies, General
Fashion Institute of Technology
BS, Advertising & Marketing Communications
SKILLS
ABOUT NEKY ROMERO
With over 18 years of experience across the digital landscape—from SEM (Paid Search}and Social to the evolution of Retail Media—I bridge the gap between complex strategy and measurable e-commerce growth. Currently, as VP of Commerce Media at Digitas.In my last roles I lead strategic initiatives for world-class brands like Coca-Cola, Mars, and Kellogg’s, transforming how they connect with consumers at the point of purchase.My career is defined by a \"growth-first\" mindset. During my tenure as a Senior Client Partner at Microsoft, I consistently over-delivered, achieving 130% of sales goals and a 30% new inventory upsell. I thrive on navigating the nuances of the \"Big 4\"(Amazon, Walmart, Target, Kroger) and am deeply proficient in the tech stack that powers them, including Skai, PacVue, Google 360, Micorsoft Ads, Criteo, Epsilon, etc.
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