Neil M Hancock

WORK HISTORY

EDUCATION

SKILLS

ABOUT NEIL M HANCOCK

I love spending my time coming up with and implementing data-focused marketing strategies. I have a passion for where data and marketing intersect, and how both disciplines can drive each other forward.Whether it\'s for clients, during my time in the agency world, or for the businesses I\'ve worked for directly, I have successfully implemented hundreds of data-led marketing strategies. I do this by focusing on the key outcomes, building amazing teams and being flexible to change environments and new insights.I have enjoyed numerous senior roles during my career, each of which has challenged me to continually develop personally and professionally. This has helped to fuel both my personal focus on CPD but also the importance of it for my teams.I\'ve scaled marketing performance, I\'ve transitioned target audiences, improved sales efficiencies and relaunched brands. I\'ve done all this by putting the consumer at the centre of the strategy, building a high-performance culture and making sure our gut instinct is validated, where possible, with data.I\'ve managed targeted micro teams (1-4) on individual projects or products as well as large (35+) teams covering the whole of demand generation and digital marketing.Despite being a professed marketing geek, I\'ve always had a passion for sales and the full B2B sales funnel, and understand the importance of a joined-up commercial function, targeting a collective goal.I enjoy meeting new people, discussing challenges and creating potential strategies to overcome them, so I\'d love you to reach out to talk to me about emerging marketing challenges and technologies.