Neil McPhail

WORK HISTORY

SKILLS

ABOUT NEIL MCPHAIL

Throughout his more than 35 years of retail management leading both small and big box stores, Neil McPhail has used his years of firsthand customer experience to shape and execute company business strategies and create profitable growth. He is currently a thought leader and senior consultant addressing business challenges as a strategic partner in retail operations, IT, CX and IOT, pandemic response procedures and performance management. Recognized industry expert in data driven, store and digital product transformation strategies using innovative business operation processes. In his most recent role he led guest experience, employee engagement and organizational transformation focused on operations for an entertainment selling model, relationship customer connections and host empowerment at Lowes Foods. Preceding this role he was the Head of Stores and Innovation for Art Van Furniture, the leading midwestern home retailer. He is the former President of Monark Premium Appliance Company where the commitment to service and relationships were key to the brand. Prior to this role he led maurices sales channels for 4.5 years as part of the ascena retail group. Reimagining the brand experience, he made changes across the operating model that led to outsized growth and profitability. His prior 15 years were with Best Buy Co, where under his leadership the company intensified its focus on employee satisfaction, customer experience and profitable growth. He led highly profitable and large territories for many years, and then turned his talents to creating new business growth opportunities across global platforms and new formats. He is recognized for generating excitement and commitment to the vision and goals. He leads by inspiring employees at all levels of the organization to achieve more by creating environments where people feel both empowered and equipped to work together to maximize experience and profit results-Visionary retail strategist and leader credited with improving employee and customer experiences through unique talent maximization strategies that increase morale, revenue, profit and retention-Strategic thinker conceptualizing and operationalizing groundbreaking new business models, formats, and global growth initiatives. Specialties: Retail operations and general management, innovation business teams, strategy and business development, talent development, customer insights and experience, venture investment.