Neil Martin
Marketing Director @Mabey Hire
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WORK HISTORY
Marketing Director @Mabey Hire
Dewsbury, GB
In this role, I lead the overall marketing strategy, demand generation, and commercial enablement agenda, working as part of the senior leadership team. I focus on aligning marketing activity to business priorities, strengthening pipeline quality, and improving how marketing and sales work together. I also play a key role in shaping investment decisions, supporting growth plans, and ensuring the marketing function operates with clear focus, structure, and commercial impact.Selected accomplishments:Introduced a more structured approach to demand generation and funnel management, building capability and consistency across performance marketing.Rebuilt the marketing function with clearer roles, stronger expectations, and a more commercially focused operating rhythm.Launched a new website with improved UI/UX and a clear directive of making things easier for our customers and driving increased demand.
EDUCATION
De Montfort University
BSC HONS, Marketing and Psychology
ABOUT NEIL MARTIN
I’m a senior marketing and commercial leader with a track record of building growth strategies that connect brand, demand generation, and sales execution. I work best where commercial performance matters, complexity is high, and clarity is needed — bringing structure, focus, and momentum across teams, stakeholders, and markets.I’ve led marketing at board and executive level, owned go-to-market strategy, shaped propositions, and driven transformation across digital, sales enablement, and customer acquisition. My style is commercially grounded and collaborative — aligning marketing, sales, product, and operations around shared priorities, stronger execution, and sustained results.Career highlights• Built and reshaped marketing functions by defining roles, strengthening operating rhythm, developing capability, and embedding a commercial mindset across teams.• Led multi-channel demand generation and funnel improvement, introducing structured planning, digital acquisition, and performance-led decision-making to strengthen pipeline quality and conversion.• Owned commercial growth strategy end-to-end, aligning brand positioning, proposition clarity, and sales execution to improve market credibility and drive stronger outcomes.I’m focused on continuing my leadership journey where I can scale high-performing teams, modernise go-to-market execution, and build customer-centric growth strategies that deliver meaningful commercial impact. I’m particularly motivated by digital transformation and adoption, international growth, and executive-level influence across marketing, sales, and wider business strategy.
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