Neeraj Shukla

Trade Marketing Manager @Nippon Paint India

Karnataka, IN

As a Trade Marketing Manager with 12 years of experience in FMCG and 1 Year experience in the paint and coatings industry, I specialize in developing and executing trade strategies that drive brand growth and boost sales across Karnataka and South India. My core strength lies in aligning marketing goals with on-ground sales execution—ensuring the brand is well-positioned across general trade, hardware stores, and modern retail channels.I’ve successfully led dealer engagement programs, designed point-of-sale branding for paint retailers, and driven seasonal & festival campaigns tailored to regional buying behavior. I closely collaborate with sales, distribution, and marketing teams to ensure seamless execution of trade initiatives that influence purchase decisions at the retailer and painter level. In-depth understanding of the South Indian paint market, especially Karnataka Expert in BTL activities, retailer loyalty programs, and visual merchandising Skilled in managing trade schemes, painter meets, and channel incentives Strong relationships with dealers, distributors & field sales teams Proficient in MS Excel, PowerPoint, and field CRM toolsPassionate about turning brand plans into market realities and driving visibility at the point of purchase. Open to opportunities or collaborations in trade marketing, sales enablement, and dealer/channel development across the coatings sector.

University of Allahabad

Bachelor of Commerce (B.Com.)

University of Allahabad

Master of Business Administration - MBA