Gauri Malik
Marketing Analyst @Nippon Paint India
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WORK HISTORY
Marketing Analyst @Nippon Paint India
Delhi, IN
Collaborated with cross-functional teams to collect and analyze business requirements for a loyalty app projected to increase repeat purchases by 55%.• Conducted market and competitor analysis using benchmarking frameworks, influencing a new campaign that drove a 7% increase in initial sales.• Created Power BI dashboards to monitor sales and campaign performance KPIs; reduced manual reporting time by 30%.• Gathered user feedback and translated insights into functional requirements to enhance UI/UX; improved user engagement metrics by 15%.• Documented project scope, use cases, and business rules for ongoing digital marketing initiatives using structured templates
EDUCATION
Jaypee Institute Of Information Technology
Integrated mtech biotechnology
ABOUT GAURI MALIK
IAnalytical and results-driven professional with hands-on experience in marketing analytics, dashboard reporting, and process optimization. Proven ability to gather and analyze data, translate insights into actionable strategies, and improve decision-making across teams. Strong understanding of business KPIs, with practical exposure to tools like Power BI, Google Analytics, and CRM platforms. Currently transitioning into a Business Analyst role by leveraging both technical and strategic skills.
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