Nelson da Silva
Associate Director, Customer Marketing and Program Strategy @Alcon
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WORK HISTORY
Associate Director, Customer Marketing and Program Strategy @Alcon
ON, CA
EDUCATION
Western University
Master of Science (M.Sc.), Physiology, General
University of Toronto
Bachelor of Science (B.Sc.), Physiology, General
Schulich School of Business - York University
MBA, Marketing & Finance
SKILLS
ABOUT NELSON DA SILVA
I’m a senior marketing professional with 11 years of progressive and diverse leadership experience. As an accomplished Tier 1 CPG marketer I believe that consumer insights are at the heart of every strategic decision from product & claim development, to advertising, and channel management. I’ve been able to apply my CPG discipline, passion for brand management, and mindset for process improvement to the durable goods and B2B industries with great success. I have a history of balancing long-term strategic brand growth with short-term P&L commitments. I’m adept at developing strongly integrated marketing campaigns that not only focus on the end consumer but also on key influencers such as healthcare practitioners in the OTC industry and retail sales associates in the durable goods industry. As a people manager for the past 7 years I have a strong commitment to coaching, motivating & developing talent so as to get the most out of my teams.
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