Neil Bolton
Staff Product Manager Microsoft & Distributor Integration, Marketplace @AppDirect
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WORK HISTORY
Staff Product Manager Microsoft & Distributor Integration, Marketplace @AppDirect
Own end-to-end product strategy, roadmap, and execution for Microsoft and Distributor Connectors across AppDirect’s global marketplace platform — a B2B subscription commerce engine powering channel advisors and over 5 million subscribers worldwide.Product Strategy & Execution: Define and deliver the product roadmap for Microsoft CSP integration within the AppDirect marketplace offerings. Align platform capabilities with evolving vendor programs, partner requirements, and market opportunity. Translate complex commercial and technical challenges into scalable, customer-focused product solutions.Microsoft, Distributor & Google Ecosystem Expertise: Serve as the internal authority on Microsoft CSP program commercialisation, and the emerging Distributor connector offering. Partner directly with Microsoft and other key vendors to optimise the reseller and end-customer experience.AI-Augmented Product Management: Pioneer the adoption of AI tools across the product management lifecycle — including AI-assisted PRD drafting, AI-powered analytics and experimentation, rapid prototyping with generative AI, and automated competitive intelligence. Demonstrate measurable improvements in delivery velocity, decision quality, and stakeholder communication.Cross-Functional Leadership: Lead collaboration across engineering, UX design, sales operations, and global channel partners to deliver subscription commerce solutions at scale. Navigate complex multinational partner ecosystems, including strategic ISV relationships at organisations like Vodafone.External Visibility: Co-presented with Microsoft at AppDirect Thrive 2024 on next-generation cloud reselling strategy. Attended Microsoft Ignite 2025 to shape the AI-forward product roadmap. Recognised by partners as a trusted collaborator who “understands the complexities of Cloud business in a way that few others do.”
SKILLS
ABOUT NEIL BOLTON
I build and scale the products that power how businesses discover, buy, and manage cloud technology — and I use AI to do it better, faster, and with sharper precision.As a Product Manager at AppDirect, I own the Microsoft and Disti cloud marketplace portfolio, shaping the platform experience across a commerce ecosystem serving advisors and 5 million subscribers worldwide. My work sits at the intersection of cloud commerce strategy, partner ecosystem growth, and hands-on product execution — turning complex technical and commercial problems into products that drive measurable revenue and adoption at scale.What I bring that most Product Managers do not is range across the full stack of the Microsoft ecosystem — from CSP program leadership and New Commerce Experience (NCE) strategy, to Azure, Microsoft 365, and the fast-evolving Copilot and AI portfolio. I have built territories from zero to £1M+, navigated multinational partner complexity at organisations like Vodafone, and designed the infrastructure connecting ISVs, resellers, and enterprise customers in ways that scale globally.I am an early and committed adopter of AI-augmented product management. I use AI daily across every dimension of the PM craft:→ AI-assisted PRD drafting, requirements definition, & specification writing→ AI-powered product analytics, experimentation design, & decision support→ Rapid prototyping and concept validation using generative AI & low-code tools→ Automated competitive intelligence, research synthesis, & stakeholder communicationI believe the next generation of exceptional product managers will not just build AI products — they will be AI-powered themselves. I am proving what that looks like in practice, every day.With 20+ years across cloud SaaS, IaaS, subscription commerce, B2B marketplace platforms, information security, and partner ecosystem development, I bring deep expertise in product strategy, roadmap planning, go-to-market execution, cross-functional leadership, and stakeholder management.Core competencies: Product Management | Product Strategy | Microsoft Cloud (Azure, M365, NCE, Copilot)| Google Workspace | Cloud Marketplace Platforms | B2B SaaS Commerce | Subscription Billing | Partner Ecosystem Strategy | AI-Augmented Product Development | Go-to-Market Strategy | Roadmap Planning | Cross-Functional Leadership | Cyber Security Risk Analysis | Stakeholder ManagementOpen to conversations about cloud marketplace strategy, AI in product management, Microsoft partner ecosystems, or what is next in B2B subscription commerce. Let’s connect.
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