Aaron Lee

Practice Manager, Software & Security @AppDirect

Columbus, OH, US

As the Practice Manager for Security & Software business, I lead the Go-To-Market strategy to drive revenue growth across our Cybersecurity (SASE, MDR, ZTNA) and SaaS (BaaS, DaaS, DRaaS, ITSM) portfolios. In conjunction with a team, we curate and manage the full lifecycle of strategic ISV partnerships and Vendor relations through the AppDirect Marketplace to maximize opportunity growth and profitability within the Channel ecosystem. Serving as the primary Subject Matter Expert (SME) and sales overlay, I lead sales enablement initiatives that empower our Sales Partners, Agents, and internal teams to successfully position and close complex digital transformation deals that empower customers to achieve their strategic initiatives, improve profitability, and reduce risk. Additionally, I direct the division\'s product roadmap and brand evangelism, representing the organization as a thought leader at industry events while executing marketing campaigns that expand market share and drive partner enablement.

The Ohio State University

Bachelor of Arts (B.A.), Business/Corporate Communications