Nick Banbury
Director of Data and Insights @Serviceplan Group UK
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WORK HISTORY
Director of Data and Insights @Serviceplan Group UK
GB
I work for The Marcom Engine - the specialized, integrated marketing agency model created for the BMW Group - leading our Munich-based team of Data Scientists in the development of predictive models, AI agents, campaign dashboards and performance optimisation strategies for BMW and MINI across all European markets.
EDUCATION
Aston University
BSc. (Hons), International Business and German
The Institute of Direct and Digital Marketing
Diploma in Direct Marketing, Pass
SKILLS
ABOUT NICK BANBURY
I am an experienced data and insight specialist, with a proven track record in bringing data to life and providing actionable insights to drive commercial success. I have over 20 years experience in leveraging data and insight for business growth across a number of verticals in the UK, Europe and Australia.I have held several key roles within a number of businesses, including heading up a team of highly skilled data analysts at the largest credit bureau in APAC, co-founding and running a highly successful data consultancy in Australia, heading up the user engagement division of a leading UK media publisher and overseeing all reporting, data and insight deliverables for a large automotive company in the UK.I am passionate about a customer-centric approach to marketing and communications, and bring clarity, focus and effectiveness to complex data and insight projects.I have been instrumental in driving optimised revenue growth for businesses via the provision of consultative collaboration and compelling analytics. I am highly skilled at combining disparate datasets to create a single customer view, and I have excellent presentation skills, with the ability to visualise findings and recommendations in an interesting and engaging manner to all levels of audience.My strong leadership skills, combined with his deep commercial awareness, mean I excel at building and nurturing high-functioning teams of strategists and data analysts.Expertise- AI and insights- Managing teams of Data Scientists- Dashboarding- Business Intelligence- Marketing Automation- Data and CRM strategy
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