Artur Jach
Senior Seo Consultant @Serviceplan Group
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WORK HISTORY
Senior Seo Consultant @Serviceplan Group
London, GB
Leading the local (UK) SEO strategy and delivery for BMW UK and MINI UK, acting as the bridge between UK market needs and central SEO initiatives.Responsible for defining and executing an integrated UK SEO plan focused on brand visibility, efficient demand capture, and conversion performance, while ensuring central developments are effectively localised for the UK market and informed by local insight.Key responsibilities include- Ownership of the UK SEO strategy, roadmap, and delivery across both brands- Influencing and shaping central SEO workstreams, while supporting the localisation of initiatives for the UK market- Protecting and growing brand and non-brand organic visibility in an evolving search landscape (including zero-click journeys and AI-driven search environments)- Ensuring SEO best practices are embedded across technical, UX, and content changes- Driving cross-channel integration with Paid Media, PR, and Social to maximise overall search effectiveness and avoid cannibalisation- Overseeing AI Search / GEO visibility, monitoring brand presence beyond Google and adapting strategy accordingly- Providing strategic insight, performance analysis, and senior-level consultancy to key stakeholders.Success is measured by visibility, demand-capture efficiency, engagement quality, and assisted-conversion performance.
EDUCATION
Econsultancy London
Certificate, International SEO & Multilingual SEO
Birkbeck, University of London
MSc, Information and Web Technologies
Birkbeck, University of London
BSc(Hons) 1st Class, Information Systems & Programming
Econsultancy London
Certificate, Advanced Organic/Natural SEO Training
SKILLS
ABOUT ARTUR JACH
Recent SEO achievements- AI Search - Developed my own AI Search visibility monitoring tool and a technical GEO auditing framework- Agentic Commerce - created an agentic commerce readiness audit (mainly for Shopify SEO clients)- BMW MINI - Helped BMW become relevant for EV searches and drive engaged traffic and leads- Barratt Homes - Improved the quality of advice content and increased SEO visibility earlier in the journey- McLaren - Enhanced search experience (A/B testing, search intent) to deliver CTR gains and local insights- Josh Wood - Maximising increased demand for hair dye, driving ecommerce sales/traffic- Immaculate Vegan - growing SEO visibility, traffic, and sales of the first luxury vegan fashion marketplace.Awards- DMA Award - silver for \'Best use of search\'- Dadi Awards - nominated in two SEO categories- Drum Search Awards - nominated in six SEO & Content categoriesKey sectors- Automotive, Ecommerce (Fashion, Beauty, Luxury, Sustainability), B2B, Property, FMCG, Finance.Key SEO skills and capabilities- INSIGHTS: SEO performance reports and dashboards, competitor audits, keyword research, search trends, strategy definition, integration with PPC, Paid, Social, Content, PR, Data, UX, Development- GROWTH: Technical SEO audits, content optimisation, new content ideas/trends, link acquisition, AI Overviews- EXPERIENCE: A/B meta data testing, Core Web Vitals, search intent, offsite optimisation, E-A-T- PROJECTS: Website build SEO, redesign SEO, campaign optimisation.Favourite Tools- SEM Rush, Screaming Frog, GA4, Adobe Analytics, Google Search Console, Vision AI, Gemini PRO, Ahrefs, Sistrix, AWRSEO Lead & Consultant experience:_ SEO Department Managing and driving the growth of the SEO team. Responsible for SEO P&L, suppliers, budgeting & recruitment._ SEO Strategy Formulating, planning, implementing and reviewing SEO strategy based on client KPIs and SEO performance._ SEO Innovation Including emerging SEO trends and AI technologies in client strategies. Developing custom SEO tools. Expanding offering with local, mobile, semantic and international/multilingual SEO._ On-site SEO Analysing website content & code, formulating SEO recommendations._ Content Marketing Planning and implementing content marketing campaigns - content research, intent, planning, briefs and distribution_ Presentation & New Business _ Coding Using Front End Development knowledge for accurate technical SEO recommendations.
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