Lauren Naylor

Marketing Specialist @Utility Management Services, Inc

Wilmington, NC, US

Manage and execute the company’s marketing strategy with a focus on LinkedIn content creation, blog writing, newsletters, and digital communications.•Develop and maintain a consistent brand voice across platforms to increase engagement and visibility within the utility and energy management industry.•Oversee marketing supply inventory, coordinate shipments to account managers, and support sales team needs with branded collateral.•Track competitor activity and industry trends to inform marketing initiatives and positioning.•Collaborate with internal teams, including analysts and account managers, to translate technical insights into accessible, client-facing content.•Lead and mentor a marketing intern, delegating tasks such as content creation, research, and reporting while ensuring professional development.

University of North Carolina Wilmington

Bachelor of Science - BS, Marketing

Sampson Community College

Associate of Arts - AA

Clinton High School

High School Diploma