Nayeli Rosales Meza
Social Media Marketing Manager @Redwood Trust, Inc.
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WORK HISTORY
Social Media Marketing Manager @Redwood Trust, Inc.
Irvine, CA, US
Promoted to Social Media Marketing Manager after 4 months, spearheading social media marketing efforts for Redwood Trust and its sub-brands, including CoreVest, Redwood Sequoia, Aspire HEI, and RWT Horizons. Responsible for developing and executing both organic and paid social media strategies, content creation, and distribution across multiple platforms to align with business goals.• Spearhead the content creation and strategy process, overseeing video production, copywriting, and graphic design.• Design and execute integrated content campaigns across multiple channels (social media, email, etc.), including strategy for organic reach, paid promotion, and supporting initiatives.• Oversee performance tracking and reporting, ensuring strategies resonate with target audiences and drive engagement.• Collaborate with internal teams to ensure alignment with brand objectives.
EDUCATION
Saddleback College
Associate’s Degree, Business Administration
San Diego State University
Bachelor's Degree of Arts/Science, Marketing
SKILLS
ABOUT NAYELI ROSALES MEZA
Welcome to my LinkedIn profile! With over six years of experience as a marketing professional specializing in social media marketing, I have honed my skills in developing and implementing effective strategies that drive engagement and growth.I currently oversee social media marketing for Redwood Trust Inc. and its family of brands, including CoreVest, RWT Horizons, Redwood Sequoia, and Aspire HEI. I leverage my creative skills to craft content that resonates with audiences, showcases each brand\'s unique strengths, and distinguishes them within their respective industry segments. By collaborating closely with our investor relations team, I ensure our messaging is cohesive and strategically aligned to amplify our impact.I earned my Bachelor’s degree in Marketing from San Diego State University, where I built a strong foundation in market research, consumer behavior, and integrated digital marketing strategies. This background enables me to approach each project with a strategic and data-driven mindset.Passionate about marketing, I bring creativity, enthusiasm, and a results-driven approach to every project, whether working independently or as part of a team. Explore Our Brands: Search \'Redwood Trust Inc.\',\'Redwood Residential\',\'CoreVest\',\'Aspire HEI\', and \'RWT Horizons\' on LinkedIn to learn more.
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