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Nayeli Hernández
Brand Marketing Consultant @El Puerto de Liverpool
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WORK HISTORY
Brand Marketing Consultant @El Puerto de Liverpool
Mexico City, MX
Lead the strategy, execution, and ongoing optimization of performance-driven Paid Search campaigns focused on user acquisition, revenue growth, and sustained ROAS improvement, across platforms including Google Ads, Microsoft/Bing Ads, Apple Search Ads, and Search Ads 360.Ensure flawless campaign execution with a strong focus on attribution, conversion tracking, and performance monitoring using GA4, Appsflyer, and advanced spreadsheet-based reporting.Proven experience managing App Campaigns and mobile attribution via MMPs like Appsflyer, driving acquisition efficiency in high-competition environments.Collaborate cross-functionally with strategy, media, and analytics teams to align on goals, budget allocation, and audience strategies, while fostering innovation through automation, testing, and early adoption of beta opportunities.
EDUCATION
Universidad la Salle Cancún A.C.
Mercadotecnia
Universidad Virtual Liverpool
Master's degree, Analítica e inteligencia de negocios
Instituto Politécnico Nacional
Relaciones comerciales, Marketing
ABOUT NAYELI HERNÁNDEZ
Si me tuviera que describir en tres palabras serían; perseverante, comprometida y…
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