Nayab Malik
Manager, Audience Data and Media Martech @Unilever
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WORK HISTORY
Manager, Audience Data and Media Martech @Unilever
CA
EDUCATION
Bitmaker Labs
Ad Optimization Course
McGill University
Bachelor's of Arts and Science
Digital Ad Lab
Certified Digital, Digital Advertising Operations Program
George Brown Polytechnic
Digital Analytics Certificate
Vanier College
Diploma in Health Science
SKILLS
ABOUT NAYAB MALIK
I am a Martech and AdTech leader with a passion for digital transformation, first-party data strategy, and customer-centric marketing innovation. With 9+ years of experience, I have successfully led enterprise-level marketing technology initiatives, built high-performing teams, and helped global brands navigate the evolving digital landscape. Strategic Focus Areas: Martech Leadership & Transformation – Leading growth with top Marketing technology platforms (Salesforce, Braze, Adobe, AI solutions). First-Party Data & Personalization – Driving ROI through data-driven, privacy-compliant marketing strategies. Privacy-First Marketing – Expert in GDPR, CCPA, Google Privacy Sandbox, and building future-proof marketing models. AdTech & Programmatic – Overseeing performance-driven campaigns across Google Marketing platform, Amazon, The Trade Desk, and Adobe. AI & Automation – Shaping AI-powered customer engagement and optimizing marketing performance. Analytics & Insights – Utilizing Google Tag Manager, GA4, Power BI, Tableau and Looker to deliver data-driven insights that maximize ROI. Executive Strategy – Partnering with C-suite to align Martech investments with business objectives and growth. Key Platforms & Technologies:>Marketing Tech: Salesforce Marketing Cloud, Braze, Klaviyo, Adobe Experience Cloud, Acquia, Tealium, Amazon Marketing Cloud>Programmatic & AdTech: Google Marketing Platform (DV360/CM), The Trade Desk, TURN (Amobee), Sizmek, Conversant>Privacy & Data Strategy: First-Party Data, CDP/CRM Strategy, Data Clean Rooms, Conversion API (Meta, Google, Snapchat, Amazon, Pinterest)>Third-Party Verification: MOAT, IAS, DoubleVerify, Nielsen, Active View>Analytics & Tagging: Google Analytics 4, Google Tag Manager, Adobe Omniture>Data Visualization & Code: Looker Studio, Power BI, HTML Brands I’ve helped Transform:SKIP, BMO, Air Canada, Nestlé, Sobeys, WestJet, Bell, Virgin Mobile, Clorox, Pizza Pizza, BMW, Exxon Mobile, SiriusXM, RBC, PWC, Sony, CBC, Cineplex, Wendy’s, Expedia and more
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