Navneet Khurana
VP - Digital Marketing @Home Credit India
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WORK HISTORY
VP - Digital Marketing @Home Credit India
Gurugram, IN
Defined & drove integrated digital strategy, vision and roadmap for large B2B & B2C businesses. • Delivered growth from digital channels through new initiatives & optimizations. • Drove the web, app & social growth strategy to improve traffic, growth, engagement & conversions. • Spearheaded digital KPI frameworks and scorecards to optimize customer-centric performance. • Enhanced brand communication across all digital channels and touchpoints. • Partnered with legal teams to ensure RBI/NBFC compliance for digital platforms. • Monitored and analyzed digital channel performance, enabling data-informed decision-making. • Delivered complex digital projects in collaboration with IT, Sales, Ops, and stakeholders. • Led digital strategy for SEO, ASO, UI/UX, and social, boosting acquisition and brand visibility. • Implemented new Gen AI initiatives to optimize efficiency and scale.
EDUCATION
Purdue University
Certification , Generative AI for Business Transformation
Guru Gobind Singh Indraprastha University, New Delhi
BJMC, Journalism and Mass Communication (2005-2008)
Symbiosis Centre for Distance Learning
PGDBA, International Business (2009 - 2011)
Indian School of Business
Certification, Product Management
University of Illinois Urbana-Champaign
Digital Analytics for Marketing Professionals (Coursera), Digital Marketing
Internet and Mobile Association of India
Certification in Digital Marketing, Digital Communication and Media/Multimedia
Hootsuite University
Hootsuite Certified Professional, Social Media
Google Analytics Academy
Certification in Google Analytics Platform Principles, Digital Analytics
Indian Institute of Management, Lucknow
MDP, Digital Marketing
ABOUT NAVNEET KHURANA
I build digital marketing functions that drive real business revenue — not just traffic, leads, or likes.Over 17+ years across NBFC, publishing, and edtech, I\'ve led end-to-end digital mandates at Home Credit Finance (TVS Group), McGraw Hill, and Pearson — scaling web, app, performance, GenAI, and social into measurable growth engines. In my current role as VP — Digital Marketing at Home Credit, my team has transformed web into a full-stack digital revenue engine, pioneered a dual-speed SEO/GEO strategy that expands our footprint beyond branded search, and driven significant organic acquisition growth across priority product clusters.What I enjoy most is building from the ground up. At McGraw Hill, I built the digital marketing function from scratch, generating a substantial B2B pipeline and qualified leads in one year — a content strategy later featured as a case study in MICA\'s digital marketing curriculum. At Pearson, as a founding member of the digital team, I grew the social community from zero to hundreds of thousands of followers and earned multiple industry awards alongside rapid promotions.I operate at the intersection of strategy and execution — equally comfortable defining a 3-year digital roadmap for a board, and diving deep into funnel metrics, platform health, or a GenAI use case the next morning. My core strengths span full-funnel growth, SEO/GEO strategy, GenAI & MarTech adoption, UI/UX, digital product management, and cross-functional leadership across IT, Sales, Operations, Legal, and senior stakeholders.Recognised with the ET BrandEquity MarTech Award for Best Social Media Marketing (2025) and Mobexx Gold for Best Use of AI Chatbot — consistently turning digital from a support channel into a core business driver, wherever I\'ve worked.Open to senior leadership conversations in digital marketing, growth, and digital product roles.
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