Navjot Kaur

Digital Marketing Manager @Ecommerce Builders Inc

Cambridge, ON, CA

Develop and Implement Digital Marketing Campaigns: Plan, execute, and optimize digital marketing campaigns across multiple channels, including SEO, SEM, social media, email marketing, and content marketing- Content Creation and Management: Create, edit, and manage high-quality content for various digital platforms, ensuring alignment with brand guidelines and marketing objectives- Social Media Management: Oversee the company’s social media presence, develop social media strategies, create engaging content, and analyze performance metrics- SEO and SEM: Conduct keyword research, optimize website content for search engines, and manage PPC campaigns to drive targeted traffic and achieve business goals- Email Marketing: Design and execute email marketing campaigns, including newsletters, promotional emails, and automated email sequences, to nurture leads and engage with the audience- Analytics and Reporting: Monitor and analyze website traffic, campaign performance, and other key metrics using tools like Google Analytics. Prepare regular reports to track progress and make data-driven recommendations- Market Research: Stay updated with the latest trends, tools, and best practices in digital marketing. Conduct competitive analysis to identify opportunities and threats- Collaboration: Work closely with cross-functional teams, including design, sales, and product development, to ensure cohesive and integrated marketing efforts- Budget Management: Assist in managing the digital marketing budget, ensuring optimal allocation of resources to maximize ROI.