Navanita Devi
Marketing Content Manager @Loginradius
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WORK HISTORY
Marketing Content Manager @Loginradius
Led AI-powered content operations, integrating generative AI tools to streamline ideation, keyword clustering, and content personalization.* Developed and executed high-impact content campaigns, translating brand strategy into multi-format narratives, including blogs, thought leadership, ebooks, guides, reports, press releases, checklists, ROI calculators, comparison pages, and social media assets.* Produced product marketing collateral such as datasheets, whitepapers, and solution briefs to support sales enablement and demand generation initiatives.* Partnered cross-functionally with Product, Demand Gen, and Growth teams to design data-driven content frameworks that increased lead-to-pipeline conversion.* Designed and developed content playbooks, presentation decks, and scripts for podcasts and webinars, enhancing audience engagement.
EDUCATION
St. Anthony's College
Bachelor's degree, Mass Communication/Media Studies
St. Stephen's School
High School Leaving Certificate
Madurai Kamaraj University
Master of Arts - MA, Public Relations, Advertising, and Applied Communication
SKILLS
ABOUT NAVANITA DEVI
Strategic marketing & content leader with 12+ years of experience driving content marketing led growth for B2B SaaS brands. Proven ability to align cross-functional marketing with product, developer relations, and sales to deliver measurable pipeline impact. Known for building scalable inbound engines across PLG, enterprise SaaS, and ABM initiatives.At LoginRadius, I’ve launched high-performing SEO assets, managed global conference content, and produced enterprise-facing materials like datasheets and reports, mainly for the North American region. I bring deep experience in developer-first content, customer storytelling, and GTM strategy, backed by a bias for execution and team empowerment. Built playbooks that increased organic MQLs by 34% and reduced CAC for content-sourced pipeline. Seeking Head of Content roles in B2B SaaS.Areas of Expertise: PLG Content Strategy • Inbound Marketing • Developer Content • Enterprise SaaS • ABM Campaigns • SEO & Organic Growth • Sales Enablement • Event Planning & Execution • Email Nurture • Downloadable Assets • Content Calendar & Ops • Webinar Planning & Execution • Case Studies • Datasheets • Guides • Whitepaper • E-booksTools & Platforms: Content & SEO: Semrush || WordPress || Google Search Console || Google Keyword Planner || Google Trends || Hemingway App || Grammarly || MS Clarity Design & Collaboration:Figma || Asana || Jira || G-Suite || Zoom || NotionMarketing & Automation:HubSpot || Hootsuite || Brevo || Mailchimp || Pipedrive || Zoho || Einpresswire || Make || ZapierAnalytics & Reporting:Google Analytics || MS ClarityHiring & Ops:Comeet || Zoho
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