Nathan Underwood
Director of Admissions Marketing @Mater Dei High School
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WORK HISTORY
Director of Admissions Marketing @Mater Dei High School
Santa Ana, CA, US
Growing from role as Associate Director of Admissions Marketing, currently overseeing entire admissions marketing efforts for Mater Dei High School. The main focus of this position is working collaboratively with all departments across campus to form one, cohesive message along the brand identity of Mater Dei High School. Individual responsibilities include formulating and executing year-long admissions marketing plan, and coordinating all efforts in media execution for all Mater Dei High School Instagram channels. Some key achievements in this position so far include:• Create first Digital Marketing Internship program at Mater Dei High School. Utilizing up to six (6) college students in the areas of Graphic Design, Photography, and Videography. Creating practical growth opportunities for college students while saving Mater Dei High School roughly per year in entry-level salaries. • Reach over followers for Mater Dei High School\'s @materdeimonarchs Instagram account.• Modernize Mater Dei\'s freshman application process, resulting in a 20% increase in applicants within first 2 months of application launch compared to previous years.
EDUCATION
California State University, Long Beach
Master of Arts (M.A.), Sport Management
UC Irvine
Certificate, Full Stack Coding Bootcamp
California State University, Long Beach
Bachelor of Business Administration (B.B.A.), Marketing
SKILLS
ABOUT NATHAN UNDERWOOD
Hi! I\'m Nathan Underwood. I\'m still loving connecting individuals, families, and businesses to their needs with seven years of experience in marketing, branding, and social media. I also commonly use sayings from Star Wars and Lord of the Rings in meetings! As a natural leader, I can build a team from any position. As a project lead, event manager, assistant, or coordinator, I have continuously shown my ability to lift people and departments up through my positive attitude and strong communication skills. Excited to meet the full-scope of a company’s needs create a positive impact in peoples lives. Presently with Mater Dei High School, I pride myself in my success through the admissions marketing, branding, social, and communications side of school administration, and appreciate the recognition and promotion I have received as a result. Currently, I am serving as the Director of Admissions Marketing, where those I work with know me to be a great communicator and efficient coworker, always pushing the limit while keeping big-picture goals in mind. I relish opportunities of finding new, creative ways to impact the industry. Competencies: Google Ads, Google Analytics, Brand Identity and Management, Marketing Strategy, Digital Marketing, Social Media.
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