Nathan Higgins
Uk Social Editorial Lead @Amazon
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WORK HISTORY
Uk Social Editorial Lead @Amazon
London, GB
Lead the UK editorial social strategy, shaping content that drives both retail and corporate narratives- Partner closely with the CCR team to ensure global priorities are translated into locally relevant, social-first storytelling- Oversee the Amazon Creator Collective, setting the strategic direction and managing creator partnerships to drive impact.
EDUCATION
Cardiff Metropolitan University
Bachelor’s Degree, Sports Studies
SKILLS
ABOUT NATHAN HIGGINS
With over 11 years’ experience across social media, public relations, and influencer strategy, I specialise in building culturally relevant, audience-first brand storytelling that delivers against clear commercial goals.I currently serve as Social Editorial Lead at Amazon UK, where I focus on shaping social-first content strategies that engage, inspire, and scale across AmazonUK channels.Previously, as UK Social, Influencer & PR Lead at Lipton Teas & Infusions, I led integrated social, influencer and earned media programmes for PG Tips and Pukka Herbs. My role spanned the full lifecycle of activation - from influencer partnerships and social storytelling through to PR campaigns that resonated with consumers, creators, and media alike.I work closely with brand teams, agencies, and cross-functional stakeholders to ensure every initiative drives relevance today while building long-term brand equity for tomorrow.
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