Nathalia Cash
Digital Marketing Manager @IRIS Software Group
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WORK HISTORY
Digital Marketing Manager @IRIS Software Group
Web & CRO lead to improve the digital experience of our sites, including managing a team on website strategy and delivery. Previously a wider role with other aspects of digital including SEO & PPC. Successfully surpassed our target to improve overall web conversion rate to 3% Improved trial conversion rate of main SaaS product from 3% to 5%, instrumental in the business exceeding its revenue target of over £500k for FY24 Managed over 250k in paid media budget – Google Ads and social media Reporting results to the executive board on a weekly and monthly basis The ‘go to’ for digital to the wider marketing team FY24 Top Talent Award - awarded to 148 employees out of FY24 Best GTM Activation Award – for leading digital aspects of the main SaaS product High Potential Employee – selected as an exceptional performer with huge potential FY24 Commercial Kick-Off prize winner
EDUCATION
The University of Sheffield
Bachelor's Degree, Biology/Biological Sciences
The University of Sheffield
Master's Degree, Management (International Business)
Stamford School
High School
ABOUT NATHALIA CASH
Award-winning and commercially driven digital marketing lead with over 10 years of…
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