Natasha Rutterford

WORK HISTORY

EDUCATION

ABOUT NATASHA RUTTERFORD

An experienced, data-driven marketing and project management professional, specialising in adding value to companies through both digital and traditional marketing channels, such as events or direct marketing. Experience in a broad range of sectors, in-house and freelance, including technology, fintech, consumer goods and auction houses. Each role or client is unique, but all have the same need to develop and convey their organisation’s value proposition to their target audiences. To be effective, it is important for Marketing to develop strong relationships internally with product specialists who can inform marketing strategy, as well as with client-facing colleagues directly affected by the success or failure of promotional activity. I take an analytical approach to marketing, monitoring results and adapting activity accordingly, with the goal of continuous reappraisal and improvement.KEY SKILLS • Project management, both in marketing and other areas of the business• Process optimisation and analysis• Creation of company policies/ SOPs and staff training around areas such as social media and data handling• Email marketing ROI/ CRM deployment and development of marketing automation• Content marketing, Online advertising newsletters, client/ partner communications• Working with product specialists to develop messaging and activity tailored to their products• Budget management• Management of telemarketers/ call centre agents• Press releases and relations with journalists/ publications.