Natasha
Director, Growth Marketing @407 ETR
Signup · Get unlimited contacts
WORK HISTORY
Director, Growth Marketing @407 ETR
CA
Built and led a high-performing marketing organization accountable for revenue growth, customer value, and digital adoption• Architected and scaled integrated lifecycle capabilities and marketing programs across acquisition, usage, and retention, leveraging segmentation, trigger-based journeys, and insights to influence customer behaviour at scale• Designed a data-driven loyalty strategy to increase engagement, retention, and incremental usage• Optimized performance and ROI through experimentation across a large, diverse customer base• Partnered with senior leadership to shape enterprise growth strategy, decisions, and roadmapsResults:• Increased rush hour usage by 25% YoY through data-driven marketing and targeted, personalized driving offers• Grew active digital customers by 28% YoY (1.7M to 2.2M) through digital transformation and adoption initiatives• Realized >$2M in cost avoidance through paperless conversion while accelerating digital adoption
EDUCATION
Darla Moore School of Business
Master of Business Administration - MBA
Queen's University
Bachelor of Arts Honours (BAH)
York University
Master of Arts (M.A.)
ABOUT NATASHA
Enterprise growth and digital transformation leader with 20+ years of experience leading high-impact strategies that deliver sustained revenue growth and customer value across Fortune 50, mid-sized organizations, government, and consulting environments. Adept at designing and scaling data-driven lifecycle growth engines that maximize acquisition, usage, and lifetime value and leading cross-functional teams to accelerate growth.Strategic expertise includes:Enterprise Growth & Revenue Strategy • Data‑Driven Marketing & Segmentation • Digital & MarTech Transformation • Lifecycle & Loyalty Strategy • Customer Experience & Engagement • Enterprise Leadership • Executive Stakeholder Influence
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.