Natasha Milsted
Senior Marketing Manager @The King\'s Fund
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WORK HISTORY
Senior Marketing Manager @The King\'s Fund
London, GB
I lead the newly centralised and busy marketing team and am accountable for 120 projects across the organisation. I am responsible for marketing activity to support income generation of £4 million a year from our partnerships, events and courses portfolio. Achievements: Developing and implementing a three-year marketing strategy to drive improvements to customer experience, and understanding and increasing our email marketing data. Helping the organisation to transition from product centred to audience centred by leading its audience insight programme of work, including customer research and development of personas, and using these as a tool to build trust in the marketing team. Conversion rate for events have increased from 1% to 5.9% over a 2 year period. I have also driven significant improvements to our average NPS, which has improved from 33 to 47. Bringing together different areas of the organisation to define ways of working and establishing a more collaborative culture.
EDUCATION
CIM | The Chartered Institute of Marketing
CIM Diploma in Professional Marketing (Digital Strategy)
University of Hertfordshire
Marketing
ABOUT NATASHA MILSTED
Natasha is the reason I discovered my passion and talent in marketing. She empowered me to find my social media style and showed me how to maximise content.” I am an experienced chartered marketing professional with over 15 years’ experience. I am passionate about developing and leading high-performing teams to create digital and marketing strategies that utilise the whole marketing mix. I thrive in a customer-centred approach, using this to develop meaningful marketing campaigns that focus on customer challenges, needs and experience. Please note any views I express are my own.
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