Natasha K.

Global Brand Director @Water Babies Global

Exeter, GB

Responsible for delivering a growth strategy through marketing, data, retail and underwater photography. Led the re-branding of the global organisation, to engage purpose-savvy Millennial & Gen Z audiences. Driving customer acquisition through digital marketing, social content and influencer marketing, whilst ensuring more traditional marketing remains part of the mix. The recent re-brand included a new:• Website• Brand & purpose strategy (including visual ID) • Digital strategy (PPC, SEO)• Influencer strategy • Social content plan (B2C, B2B)• Market research and audience personas • Internal communications plans • Brand roll out to Ireland, Canada, Germany, Netherlands and China • Partnership plans• Agency and team integration I also lead the retail (e-commerce) and underwater photography departments which deliver award-winning products and services, as well as over 40% business revenue.Water Babies is the world’s largest commercial EY aquatic teaching franchise organisation, swimming babies per week, but also focuses on raising £millions for the Tommy’s charity, through dedicated ‘Splashathon’ fundraising activity.

University of Exeter

BA hons