Natanja F.
Global Marketing Lead @Safeline Group
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WORK HISTORY
Global Marketing Lead @Safeline Group
Stockholm County, SE
In my role at Safeline, I support and develop the digital customer journey end-to-end — from awareness to conversion and retention — with a focus on strengthening the brand and enabling sustainable growth. I drive inbound marketing and SEO-led content initiatives, plan and execute omnichannel campaigns, and continuously optimize digital performance using data and insights.I collaborate closely with cross-functional stakeholders and external partners to improve our web presence, customer experience, and lead generation — ensuring that messaging, content, and digital touchpoints are aligned with business goals and deliver measurable impact.
EDUCATION
Berghs School of Communication
Copywriting
Conversionista
Conversion Manager, conversion optimizing
Stockholms universitet
Ekonomisk Historia
Webguide Partner
Utbildning, Analytics Certfieringskurs
Hyper Island
Master's degree, Digital Business Transformation
Södertörn University
Bachelor's degree, Marketing
ABOUT NATANJA F.
As a seasoned Digital Marketing Expert and Leader with 20 years of experience, I specialize in developing and leading comprehensive inbound marketing strategies, SEO-optimized content, and omnichannel campaigns that strengthen brand identity and drive business growth. My expertise spans SEO, SEM, content marketing, brand development, and digital transformation, supported by a Master’s in Digital Business Transformation from Hyper Island and certifications in copywriting and conversion optimization. Focused on creating high-impact digital experiences, I lead initiatives that enhance brand visibility, generate quality leads, and maximize ROI through data-driven and continuously optimized strategies.My mission as a strategic marketing leader is to help organizations achieve their goals by empowering teams, fostering collaboration, and delivering compelling digital experiences that promote growth and engagement. I have successfully led and overseen digital marketing operations and online presence across multiple industries, guiding cross-functional teams and external partners to deliver measurable results.Throughout my career, I have taken ownership of the full digital marketing lifecycle — from web strategy and performance optimization to campaign execution and customer journey development. With a leadership style rooted in clarity, accountability, and innovation, I continuously drive ROI-focused, data-informed marketing strategies that strengthen both team performance and brand impact.
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