Natali Reyes

WORK HISTORY

EDUCATION

ABOUT NATALI REYES

Media Director with 10 years of experience developing go-to-market strategies, launching new channels, and leading performance marketing efforts across telecom, CPG, insurance, healthcare, and legal sectors. Skilled in delivering data-informed, cross-channel campaigns that drive acquisition and ROI. Proven ability to navigate both general market and multicultural landscapes, collaborating closely with data science, product, and brand teams. Trusted partner to executive leadership and external stakeholders, with a track record of delivering measurable growth and impact. Lead cross-functional launch efforts by developing and scaling multi-platform media strategies, including channel prioritization, performance measurement, and transition of stable campaigns to long-term optimization. Spearhead acquisition campaigns using A/B testing and audience modeling to drive efficiency. Key strengths include: • Cross-platform campaign leadership (TV, CTV, Digital, Audio and Social) • Audience segmentation and bilingual targeting • Data-driven media planning and performance optimization • Negotiation of cross-platform sponsorships and influencer activations • Fluent in English and Spanish Passionate about inclusive storytelling, efficient media investment, and delivering measurable results for clients.