Nataliia Tunina
Senior Insights Consultant Marketing Analytics @Circana
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WORK HISTORY
Senior Insights Consultant Marketing Analytics @Circana
Düsseldorf, DE
Lead teams and data-driven consulting projects focused on marketing mix optimization for retailers and manufacturers; • Specialize in price and promotion, media mix, and assortment optimization strategies;• Effectively manage the relationship with the client and its suppliers (eg. Media agency) to ensure all required data is collected and validated;• Ensure quality of the project through building project scope, performing quality checks, tracking timelines, challenging results; • Interpret clients’ business questions into project specifications & project objectives and Circana’s analytics solutions;• Mentor junior colleagues and manage direct reports to enhance team performance;• Two-time recipient of the Circana Townhall Award for Excellence, recognizing outstanding contributions to project quality and client impact;• Leadership Development: Selected for and successfully completed the 6-month Leadership Edge Program by GP Strategies. This exclusive initiative for high-performing emerging leaders focused on strategic management, operational excellence, and driving business impact.
EDUCATION
Asfendiyarov Kazakh National Medical University
Diploma of Education, Pharmaceutics
Vlerick Business School
Master , General Management
ABOUT NATALIIA TUNINA
Senior Marketing Effectiveness Insights Consultant with 13+ years of experience empowering leading FMCG and Pharma brands, as well as top-tier German retailers, to make informed marketing decisions. I specialize in Marketing Mix modeling, qualitative and quantitative primary market research, and data analysis. My actionable insights enable clients to optimize their pricing, promotional strategies, and media mix, resulting in double-digit growth.In addition to my analytical expertise, I am passionate about mentorship and talent development, guiding my direct reports to pursue their work with enthusiasm and ambition.
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