Meg Reilly Furio
Director, Client Sales & Insights @Circana
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WORK HISTORY
Director, Client Sales & Insights @Circana
US
Lead advanced analytics and insights initiatives for Bimbo Bakeries, driving profitable growth for both the client and Circana. • Manage executive relationships across various departments, enhancing strategic alignment and decision-making. • Translate complex, multi-source data into compelling narratives, influencing senior decision-makers and accelerating innovation.
EDUCATION
West Virginia University
BS
Loyola University Maryland
Executive MBA
SKILLS
ABOUT MEG REILLY FURIO
With more than eight years as Director, Client Sales & Insights at Circana, I specialize in leveraging consumer insights, sales strategy, and data analysis to deliver actionable solutions. My work focuses on consumer purchase behavior, enabling clients to optimize assortment, promotions, and targeting strategies for profitable growth. Partnering with leading food manufacturers and brands, I have contributed to identifying and implementing strategies to navigate complex markets. My expertise includes consumer segmentation, shopper marketing, and questionnaire design, with a strong emphasis on helping organizations understand and anticipate consumer behavior to drive sustainable success.
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