Natalie Vos
Brand and Communications Manager @Checkmyfile
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WORK HISTORY
Brand and Communications Manager @Checkmyfile
Appointed to drive innovative development of all brand campaigns from strategy conception through to execution, I deliver a lead role in shaping brand strategy and ensuring continuity across campaigns. I lead a daily focus on brand activity that supports subscriber growth, retention and reactivation, pivoting campaigns that educate customers on the value of the SaaS subscription product.Highlights:• Introduced new concepts including structured content themes aligned to the brand story and set up a tagging system to track content performance by theme.• Currently developing an influencer-style project to reach new customers authentically.• Established brand plan, budget and KPIs to drive consistent messaging across all comms.• Lead collaboration with product and compliance teams to ensure a seamless multichannel brand experience (content, social, email, affiliate).• Implemented the company’s first SEO roadmap.• Devised a business case to bring social media management in-house.
EDUCATION
University of Pretoria
Certificate in Retail Leadership Development (MDP)
The Institute of Administration and Commerce (IAC)
Diploma in Public Relations (NQF6)
SKILLS
ABOUT NATALIE VOS
In a commercial world empowered by new technologies including AI, it has never been…
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