Natalie Borer
Marketing Consultant @Motion - Physical Therapy
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WORK HISTORY
Marketing Consultant @Motion - Physical Therapy
EDUCATION
Iowa State University
B.A., Political Science, International Studies, Chinese
ABOUT NATALIE BORER
Founder & Principal Consultant, Borer & CompanyNatalie Borer is a dynamic and results-driven marketing executive with over 17 years of experience leading high-impact initiatives across industries. As the Founder and Principal Consultant of Borer & Company, she partners with businesses of all sizes—across all budgets and internal structures—to deliver a tailored “good, better, best” approach to marketing strategy. Her scalable solutions ensure that every organization, from lean startups to established enterprises, can unlock meaningful growth.Natalie brings proven success in strategic marketing, communications, business planning, and the recruitment and retention of clients, patients, and employees. Her expertise includes brand development, market segmentation, and growth strategy—driving measurable results in diverse industries such as Healthcare, Oil & Gas, Outdoor, Footwear, and Real Estate Development. She also has extensive experience advising global marketing strategies for Fortune 500 companies to help meet revenue and profit goals.Known for her ability to develop and maintain strong customer relationships, Natalie is a collaborative leader who thrives on building and mentoring high-performing teams. Her work consistently aligns strategy with culture and business goals, bringing clarity and momentum to complex initiatives.Specialties- Scalable Marketing Strategy (“Good, Better, Best” Model)- Strategic Medical & Non-Medical Marketing- Business Planning & Development- New Product Development & Launches- Client, Patient & Employee Retention- Leadership & Team Development- Market Insights & Competitive Analysis- Global Strategy & Cross-Cultural Communication- Chinese & German Language Proficiency
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