Natalie Kerber
Event Marketing Manager @Mitchell International, Inc.
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WORK HISTORY
Event Marketing Manager @Mitchell International, Inc.
Lead for the Mitchell Sales and Service Meeting 2011- a 300+ person meeting, RFP lead for event hotel, destination management company, and internal teams. Work directly with the hotel to order all conference services (F&B, AV, and logistics). Assist with the development of general session content and identification of key-note speaker. Lead bi-weekly planning meetings with the area General Managers and other executive leads. Built and manage the event registration site and room block for 160 people. Identify event theme and assist with overall event message, plan and manage all off-site and on-site events. Event Budget owner-$400k forecasted- came in 5% under budget.Sponsorship program lead on 2010 & 2011 Mitchell Property & Casualty Conference. Manage 20+ sponsors and raised over $200k in sponsorship dollars for the program. Created the exhibitor guide and managed all 20+ sponsors as exhibitors pre-conference and on-site. While still playing a major role in the additional conference planning details.Lead for divisional Customer Advisory Council Conferences Tradeshow lead. Work with the Mitchell CFO to negotiate and secure CapEx funds for a new tradeshow booth property. Hotel room block negotiation and management, booth management (Head of the RFP process, negotiation and booth design, set up, shipping, registration, hotel room block management, all show service orders, tear down, labor contracts etc.). Executive management through weekly planning calls and email updates. Pre-show and post-show management and budget owner. Working both in house and with vendors to accomplish goals related to graphic design, booth design, giveaway items and communication of all pre show and on-site logistics. Co-lead on Mitchell the Mitchell National Sales and Service Meeting (2010).Co-lead on the Mitchell Property and Casualty Conference (2010). FLO TV, a wholly owned
EDUCATION
UNIVERSITY OF CALIFORNIA, DAVISEnglish
B.A; B.A
University of California, Davis
B.A., English & Communications
ABOUT NATALIE KERBER
Event Marketing & Program Manager, CMP
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