Natalie Hammond
Head of Propositons (Marketing) @The Access Group
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WORK HISTORY
Head of Propositons (Marketing) @The Access Group
GB
The Access Group is one of the UK’s fastest-growing PE-backed SaaS companies (Hg & TA Associates), valued at £9 billion and named Tech Company of the Year 2023. It provides connected cloud software for sectors including construction, care, education and hospitality.I lead how we take products, data and AI innovation to market — making complex technology clear, credible and commercially effective. • Set and lead go-to-market strategy for the Construction division across the UK, US and Australia, aligning product, marketing and commercial teams behind a single customer-value story. • Shape propositions and positioning that turn capability into adoption and revenue growth. • Build GTM frameworks and enablement tools that give sales and marketing a consistent, repeatable way to win. • Work across teams, customers and leadership to connect strategy with execution and strengthen confidence in growth delivery. • Known for bringing pace, focus and clarity to how Access communicates innovation and value.
EDUCATION
Chartered Institue of Public Relations
Certificate of PR, Public and Media Relations
Loughborough University
BA, Multi Media Textiles
Burleigh Community College
A-C, GCSE
London School of Journalism
Writing for Business; Magazine editing and copywriting; English for Marketing
Chartered Institute of Marketing
CIM Advanced Diploma, Loughborough College
Chartered Institute of Marketing
Campaign Management; Marketing and Business Planning Diploma; Social Marketing; Ecommerce and Online, Marketing
Loughborough University
Bachelor of Arts - BA
SKILLS
ABOUT NATALIE HAMMOND
I make complex things clear — and commercially valuable. Whether that’s shaping a new product, positioning a brand, or helping teams connect the dots between data, customers and growth, I focus on turning ideas into something that delivers.At Access, I lead marketing and proposition strategy across our Construction software division — bringing together tech, data and customer insight to launch products, scale adoption and support growth in the UK, US and Australia. It’s a fast-moving mix of innovation, enablement and storytelling — and I love it.Before that, at Experian, I led propositions and strategic initiatives driving 1–5 year revenue growth — defining where we play, leading strategic customer engagements and launching new data and digital products. It taught me how to translate complexity into clarity, and strategy into results.At Burton McCall, I grew and repositioned premium consumer brands — Bridgedale, SIGG, Maglite, Victorinox — scaling visibility and market share through better storytelling, smarter retail partnerships and new market entry.For Youth Sport Trust, I helped design products and partnerships (including Sainsbury’s) that reached millions of young people — proof that when purpose and commercial thinking meet, real change happens.Alongside my day job, I’m a Trustee & Mentor, delivering projects that create opportunity and impact. I’m passionate about the power of sport, and inclusion being a right of everyone. It keeps me grounded and reminds me that growth isn’t just a number — it’s about people.Curious by nature, commercial by instinct, allergic to jargon — I believe good marketing isn’t about saying more, it’s about saying what matters.
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