Natalie Farra
Director, Segment Marketing - Researcher & Librarian Solutions @Elsevier
Signup · Get unlimited contacts
WORK HISTORY
Director, Segment Marketing - Researcher & Librarian Solutions @Elsevier
Toronto, ON, CA
EDUCATION
University of Toronto
PhD
University of Toronto - Victoria University
HBSc
ABOUT NATALIE FARRA
A PhD-trained scientist with 12+ years in academic publishing, technology, sales, and marketing, spanning field, solutions, content, and now segment marketing. I bring a unique 360° perspective from across the research ecosystem, having collaborated as a researcher, worked in funding, acquired content as a publisher, and led marketing across global portfolios. Currently serving as Director of Segment Marketing on our researcher and librarian audience team at Elsevier, I own the researcher audience narrative and go-to-market strategy, aligning messaging and campaigns that demonstrate the value of Elsevier’s portfolio across journals, books, and platforms. Previously, I directed Solutions Marketing for Researcher & Librarian Solutions, led Content Marketing strategy, and before that served as Regional Marketing Director for the Americas, managing a high-performing team across a diverse market. I specialize in building audience-driven strategies, orchestrating cross-functional alignment, and developing compelling narratives that resonate with researchers, librarians, and institutional partners. Recognized as a collaborative leader and innovator, I translate complex insights into clear, customer-centric marketing that drives engagement, growth, and trust. Skilled with Adobe Acrobat InDesign, Photoshop, Illustrator; Microsoft Excel, PowerPoint, Word, Salesforce, Jira, Demandbase, Monday.com
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.