Natalia Elko

Director of Social Media and Content Marketing @Home Franchise Concepts

Irvine, CA, US

Lead the development and execution of social media, content marketing, and graphic design strategies to drive brand growth and enhance digital presence across platforms- Manage agency partners and in-house Social Media and Graphic Design teams, fostering a high-performance, collaborative culture, ensuring alignment with brand goals, quality standards, and KPIs- Direct franchise owners in implementing industry-leading social media, content marketing, and graphic design strategies, providing ongoing support to ensure high-performance outcomes- Oversee content strategy for national and local area marketing, enhancing brand voice, engagement, and marketing objectives- Guide content acquisition, optimize strategies, and recommend improvements for digital campaigns to ensure effective audience engagement and ROI- Lead creative direction for branded shoots, developing visually impactful content that strengthens brand identity across channels- Ensure graphic design teams maintain consistency in visual content, adhering to brand guidelines and supporting marketing initiatives- Mentor and coach teams, fostering professional growth and cultivating expertise in design, social media strategy, and content marketing- Build and maintain strong relationships with vendors and agencies, optimizing partnerships for improved campaign execution, creative strategies, and cost-effective business relations- Analyze and optimize KPIs to drive measurable results across social media, content marketing, and graphic design efforts- Stay ahead of trends in social media, audience engagement, and content marketing innovations to deliver cutting-edge solutions- Provide leadership and guidance to cross-functional teams, ensuring seamless collaboration to achieve business objectives- Utilize exceptional project management skills to ensure timely delivery of high-quality content, meeting deadlines and exceeding expectations.

San Diego State University

BA, Double Major, Journalism, Political Science