Jenifer Schaller
Email Marketing Manager @Home Franchise Concepts
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WORK HISTORY
Email Marketing Manager @Home Franchise Concepts
Irvine, CA, US
Own end-to-end email marketing strategy and execution across 9 distinct brands, supporting B2C lifecycle programs• Serve as the internal email marketing subject-matter expert, defining current and future-state strategy, best practices, and platform governance• Lead email deliverability strategy, including inbox placement optimization, sender reputation management, and authentication best practices• Designed and executed a domain reputation recovery strategy, restoring inbox placement and stabilizing long-term sender health• Built and scaled retention, re-engagement, and lifecycle automation campaigns to increase subscriber engagement and reduce churn• Planned and executed the migration of all 9 brands onto a centralized email service platform, including data hygiene, warming, and risk mitigation• Maintain list health and compliance through automations, suppression logic, segmentation, and consent management• Develop and analyze email performance reporting, tracking benchmarks, engagement, and conversion metrics to inform optimizationCollaborate cross-functionally with content, design, and marketing teams to deliver high-performing messaging, offers, and CTAs
EDUCATION
Golden West College
Journalism
Saddleback College
TV Scriptwriting
SKILLS
ABOUT JENIFER SCHALLER
Email marketing strategist with 15+ years of experience driving engagement and revenue through lifecycle marketing, automation, and deliverability best practices. I specialize in building scalable email programs across B2B and B2C brands, with a strong focus on segmentation, retention, re-engagement, and inbox placement. Known as a collaborative problem-solver, I partner cross-functionally to turn data-driven insights into high-performing campaigns that support long-term growth.
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