Natalia Coello

Digital Marketing Lead @Principal Financial Group

MX

Lead and launch digital marketing campaigns for the financial products: Afore & Investment products across different consumer audiences.• Lead the brand experience strategy working to position “Principal” brand and each business unit in Mexico, ensuring the consistency of messages with Principal global strategy• Produce relevant content for social media and to organize a strategic timeline to promote and converts audiences working as a team with CX to provide a full experience. • Drive a content strategy for each user persona on program’s digital platforms.• Optimize digital strategies to maintain reasonable CAC (Customer Acquisition Cost) and optimal CPL (Cost Per Lead).• Coordinate strategies to attract, nurture and convert leads among different channels: paid media, SEO, affiliates, email, among others.• Collaborate with both Afore and Investment funds stakeholders to launch strategy of new products and alliances• Monitor and analyze digital media (paid and organic) effectiveness to lead improveness of branding and performance, traffic and engagement to provide trackable and optimal results.• Track and measure the effectiveness of marketing and brand campaigns and initiatives, using data and analytics to make data driven decisions. • Develop and refine the brand´s positioning, messaging and overall strategy. Align the brand strategy with business objectives.• Ensure consistency and coherence across all brand elements, including logo,tagline, visual assets and brand guidelines. •Conduct market research and analysis to understand consumer trends, competitive landscape and opportunities for brand growth.• Oversee and manage the brand and marketing budget to ensure optimal allocarion of resources and cost-effectiveness.•Work closely with other teams, such as global partners, products development, sales and creative to align brand initiatives and foster collaboration.• Team management, lead and mentor a team of brand and marketing professionals.

Universidad Anáhuac

Diplomado en Marketing Digital, Marketing

Universidad Anáhuac

Maestría en Mercadotecnia Integral, Branding

Universidad Anáhuac

Licenciatura en Diseño Industrial, Imagen Digital