Natalia B.
Product Marketing Manager @Budge Studios
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WORK HISTORY
Product Marketing Manager @Budge Studios
Managing App Store Optimization for our big gaming portfolio of top kids games such as Barbie Dreamhouse Adventures, Paw Patrol Rescue World, Budge World, Bluey Let’s Play and others * ASO of keywords that helped achieving first rankings for “kids games”, “girl games”, “mermaid games” and other popular keywords * Running regular in-app events for 10+ apps, submitting new versions to App stores following product maps- Paid User Acquisition campaigns with top media channels (Apple Search Ads, Ad networks, Google Ads, etc.)- Implementing and innovating A/B testing strategy (GP and iOS PPO experiments, managing CMS testing)
EDUCATION
Digital Marketing Institute
Certified Digital Marketing Diploma, Digital Marketing
The University of British Columbia
BA, Sociology, Commerce Minor
BrainStation
UX Design, Data Analytics, Product Ownership
McGill University
Masters, Sociology: Social Statistics and Population Dynamics
ABOUT NATALIA B.
I have a strong background in App analytics, Market Research, IT Recruitment, and Digital Marketing. Throughout my years of academic and work experiences, I found my passion for working with data and people the most. I enjoy working in fast-paced environments that advocate teamwork and excellent time management skills. I am particularly experienced in working with clients in Mobile Tech and Gaming. My experience and values-Conducting objective research and data analysis to help organizations make data-driven decisions-I\'ve worked as a key team player in 3 agencies (CRC, NRG, AGN) and 3 start-ups (Playtika, Wambrella, App Growth Network)-Lifelong learning and sharing knowledge, taking courses, attending conferences and webinars, and reading articles and non-fiction books-Growing and strengthening my social network. Feel free to add me on LinkedIn.
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