Natalia K.

Head of Communications Global @Nexa

ES

Key Responsibilities:• Lead and manage global for Nexa and Aumana brands in media/press activities in coordination with regional PR teams and external agencies• Distribute and supervise the execution of global PR strategies across all markets.• Oversee and align regional editorial calendars, press strategies, and performance results.• Oversee the creation of PR materials, including press releases, media kits and feature articles, ensuring brand consistency in messaging.• Manage international press invitations, hospitality, and logistics for key events in collaboration with partners.• Monitor brand global media presence and reputation, providing ongoing analysis and reporting on PR performance.• Coordinate global timing of press releases and product communication to maximize impact across channels.• Collaborate with the Sustainability team to support all communication related to GR initiatives and responsible innovation.• Develop and maintain strong relationship with talent agencies and key stakeholders in the industry.• Supervise all phases of worldwide event planning and execution - including product launches and brand activations - ensuring premium execution and brand consistency.• Build and manage a globally consistent event calendar rooted in market insights and cultural relevance.• Own the global PR and Events budget and oversee spend allocation.Key Interfaces:• Global and Regional Marketing teams (digital team)• External PR and event agencies

Europe Institute of PR, IEERP by Jacques Seguela Modern technology of Pr and Retail in Luxury goods

"Features of premium brand communication: trends, technologies` certificate

Netology

Digital Communication and Media/Multimedia

ENOTRIA

WINE SCHOOL

State University of Nizhni Novgorod named after N.I. Lobachevsky (UNN)

Bachelor's degree, Journalist