Narine Ashnalikyan
Copywriter @Amazon Web Services (AWS)
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WORK HISTORY
Copywriter @Amazon Web Services (AWS)
re:Invent 2023: Wrote easy-to-understand UX web content for three new re:Invent product launches with new websites: Stats for first two months Site 1) 17,743 views and a 90.4% engagement rate, Site 2) 16,940 views, 88.2% engagement rate, & Site 3) 19,065 views, 70.27% engagement rate. • AWS Generative AI Services: Led cross functional delivery of copywriting services for new AWS Generative AI launches, such as Amazon Bedrock and Amazon Titan, and coordinated feedback from Product Marketing, C-Suite executives, and senior AWS leadership. • AWS Blog: Delivered accurate content by building relationships, and interviewing and partnering with subject matter experts to enhance and edit blog content. • AWS Case Studies: Wrote case studies about specific Amazon Web Services to effectively showcase AWS capabilities and show customer success. • New Template: Within first month of employment, delivered clearer UX web copy for existing sites for urgent project to rewrite, optimize, and use new template for several web migrations. • AWS Video Team: Wrote scripts to aid sales teams and demonstrate AWS service efficacies and cost savings at keynote AWS summits and conferences. • Collaborated with designers and copyeditors to enhance content, coordinate design assets, ensure adherence to AWS guidelines, and improve accessibility content. • Optimized approvals process and workflow with product marketing managers, product managers, attorneys, and other stakeholders to ensure accurate and legally sound content.
EDUCATION
University of California, Santa Cruz
Bachelor's Degree
Clark Magnet High School
High School
ABOUT NARINE ASHNALIKYAN
Twelve years of creative, strategic, and persuasive copywriting, copyediting, and content managing in the, technology, e-commerce, promotional products, finance, insurance, HR, and nonprofit industries. Polished writing and storytelling skills, a vision for all things branding, and experience in web, video, print, and email. Skills & Highlights: Writing, Editing, Proofreading, SEO Strategies, B2B, B2C, Client Facing, Blogs, Web, Digital, Print, Emails, Press Releases, Product Marketing, UX Copywriting, E-Books, Articles, Sales Sheets, Internal Communications, Brochures, Packaging, Instruction Manuals, Social Media. Technical Skills: Salesforce, Quip, Slack, Asana, Acrolinx, Figma, Adobe Premiere, WordPress, BlogSpot, Tumblr, Microsoft Suite, Social Media, Script-Writing, Canva, Trilingual: English, Armenian, and conversational Spanish. Bonus: I am a creative writer and poet. My poetry book, I Hear the Birds Sing, is available in paperback and eBook versions on Amazon and globally on : https://store.bookbaby.com/book/I-Hear-the-Birds-Sing
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