Naren K

Co-founder and Digital Marketing Head @Digital Nexgen

Bengaluru, IN

Developing a Digital marketing strategy and roadmap and managing the digital marketing budget. • Ensuring cross-channel growth delivery as specified by brands. • Reporting brand performance and insights to respective stakeholders and brand owners. • Review and selection of new technologies and tools. • Recruiting, training and building a high performing sustainable team. • Developing a knowledge bank to retain knowledge within the company and develop handbook to support onboarding and training. • Develop appraisals and career progression plans. • Establishing a relationship with the brand owners to ensure collaboration with digital teams, sharing technologies and developing new systems as required. • Work closely with the international marketing & sales team to ensure cohesive approach and maximization of ROI. • Work with partner agencies globally to brief and determine digital campaign strategies. • Work closely with the analytics team to define and generate brand reports. • Be the face of the team to other entities.