Naomi Moreno-Melgar
Global Director of Communications @Virgin Hotels Collection
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WORK HISTORY
Global Director of Communications @Virgin Hotels Collection
Global communications responsibility for both Virgin Hotels, the luxury lifestyle brand and Virgin Limited Edition - the luxury hospitality brand of Sir Richard Branson\'s unique retreats. Promoted from Group Head of Public Relations at Virgin Limited Edition during a merger of the two brands. Managed successful PR strategy and communications with both in-house teams and multiple agencies with specific focus on UK, US, EMEA and LATAM. Launched a number of new luxury hotels, including London, Mallorca and one of the most exclusive private islands in the world. Generated world-class communications strategies and PR coverage to highly targeted audiences.Navigated the complexity of Covid communications delivering creative campaigns and fast-paced global communications across markets with varying international policies. Spearheaded crisis communications and brand reputation across the six years, including merger and change comms and a complex hotel closure with investors. Collaborated with C-Suite executives and Virgin Group comms, as well as the Virgin Founder.
ABOUT NAOMI MORENO-MELGAR
A highly experienced strategic PR and communications professional with more than 25 years experience across some of the world\'s most recognised brands. A solid background in both agency and in-house with a demonstrated history in the travel and hospitality sector and more than 10 years in the luxury sector, delivering successful global communication strategies. I am a senior communications specialist who is highly driven, hard-working, passionate and tenacious -who has led hugely successful teams and award-winning agencies across the globe and collaborated with C-Suite executives, including the Founder of Virgin. With a track record in devising and implementing strategies, I have spearheaded the launch of luxury new hotels, including one of the most exclusive private islands in the world. I have launched an airline, driven successful launches of new premium beer brands, managed merger comms and complex crisis scenarios including tour operator comms during 9/11 - and a recent hotel closure. From highly targeted press coverage across the globe to the UHNW, to large-scale TV shows including BBC Amazing Hotels, Masterchef, ITV This Morning and some of the biggest YouTubers in the world, I have extensive experience in delivering successful (and targeted) press coverage in varying sectors and growing social media channels alongside. I am immensely passionate about brand reputation and omni-channel approach and regularly provide counsel for senior personnel, while being considered a highly-regarded and trusted team member across colleagues, stakeholders and the media.
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