Nanfei Liu
Marketing Director @China Kweichow Moutai Distillery Group Co., Ltd
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WORK HISTORY
Marketing Director @China Kweichow Moutai Distillery Group Co., Ltd
Gauteng, ZA
Designing and implementing comprehensive local marketing strategies to create awareness of the Moutai brand on a global scale. Lead team of 8 to overhaul digital campaigns and activations. Direct corporate sales pipelines exceeding 30+ accounts per fiscal year.Manage private sales exceeding +400 per fiscal year. Control budget and allocate resources for communication and marketing functions. Organizational agents to relevant stake holders and liaising between China and South Africa
EDUCATION
James Madison University
Master's degree, Business/Corporate Communications
James Madison University
Bachelor’s Degree, Public Relations, Applied Communication, and Foreign Languages
James Madison University
Master of Arts - MA, Strategic Communications
SKILLS
ABOUT NANFEI LIU
Nanfei spearheads the marketing strategy for the localization efforts of Kweichow Moutai Co. Ltd, a prominent Chinese company, in South Africa. Holding the exclusive distribution rights for Moutai products in the region, she navigates the complexities of international trade with a focus on cultural exchange. Her role extends beyond mere business dealings; it\'s a diplomatic and socially-oriented responsibility. Engaging with a diverse array of stakeholders ranging from ambassadors to major corporations like Huawei and Standard Bank, Nanfei fosters crucial relationships on behalf of Moutai in South Africa.Prior to her current position, Nanfei showcased her expertise in communication through various roles at her alma mater, JMU, from social media manager to global communication specialist and digital engagement assistant director. Her innovative strategies earned national recognition, leading to speaking engagements at esteemed conferences such as CASE. Under her leadership, JMU\'s social media presence surged, securing top rankings in higher education social engagement and generating substantial financial support for the institution. Nanfei\'s adept stakeholder management skills have not only cultivated important connections but also nurtured enduring commitments.With a background spanning China, South Africa, and the United States, Nanfei brings a unique perspective shaped by diverse cultural experiences. Beyond her proficiency in risk management and analysis, she possesses a profound intellectual curiosity and determination to bridge cultural divides. Her overarching goal is to foster enduring and mutually beneficial relationships between organizations and their publics, ensuring sustained success in an increasingly interconnected global landscape.
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