Nancy Reyes
Social Media Manager @Hica Hispanic And Immigrant Center Of Alabama
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WORK HISTORY
Social Media Manager @Hica Hispanic And Immigrant Center Of Alabama
In my role at ¡HICA, I support the organization’s mission to empower Latino and immigrant communities across Alabama by leading strategic marketing and digital communications efforts.I collaborate closely with internal teams, community partners, and leadership to strengthen brand visibility, increase community engagement, and amplify key initiatives through thoughtful storytelling and data-driven campaigns.Key Responsibilities:• Develop and execute social media strategies that promote programs, advocacy efforts, and community events• Create bilingual (English/Spanish) content that informs, educates, and connects diverse audiences• Manage digital campaigns to increase event participation, volunteer engagement, and community awareness• Coordinate marketing efforts for major initiatives including summits, advocacy campaigns, and fundraising events• Capture and produce multimedia content (photo/video) that highlights community impact and organizational milestones• Monitor performance metrics and adjust strategies to maximize reach and engagement• Support cross-departmental communications and ensure brand consistency across platforms• Represent the organization through community storytelling and mission-driven messagingThrough this work, I help position ¡HICA! as a trusted resource and powerful voice for the communities we serve.
EDUCATION
Palm Beach Community College
Associate's degree
Art Institute of Pittsburgh
Fashion Merchandising
SKILLS
ABOUT NANCY REYES
Experienced high volume Manager with a demonstrated history of working in the skin care, beauty and clothing retail industry. Skilled in Sales, Advertising, Product Development, Account Management, Sales Management, Staff Management, and Customer Relations.
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